Full Brief Knickers - Lobster

Every Snag product embarks on a journey before it gets to you. It starts with an idea. Then comes countless sketches, fabric tests and prototypes, then fittings with models across our whole size range. After many versions and wearer trials (because it has to look good and feel amazing for everyone) it finally goes into production, and then we launch them to you - often 6-18 months on from the initial idea!

Fit, quality, longevity and affordability are our top priorities. We source fabrics that we believe will be the best for; comfort, stretch, durability and easy washing. Where possible, we choose fabrics that have a smaller environmental footprint, for example organic cotton for our knickers or Lenzing Ecovero viscose for our leggings. 

There is a garbage truck full of clothes either incinerated or sent to landfill every SECOND. This is around 92 million tons of clothes-related waste every year. We only order as many pieces of Snag clothes and tights as we think you will purchase, because we never send anything to landfill. We won’t always get it 100% right, but we do our best and we always learn as we go.