This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from snagtights.com (the "Site").

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

• "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.
  
  

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  
  

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We will never sell your data or use it to contact you in ways you've not consented. If you'd like us to remove any data we hold about you, please email us at privacy@snagtights.com.

The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS or WhatsApp, where you have opted in to receive such messages.

Sharing your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We will not share your opt-in to an SMS or WhatsApp campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS or WhatsApp opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages or WhatsApp communications.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

SMS and WhatsApp marketing

Programme description

By opting in to our SMS or WhatsApp programme, you agree to receive marketing text messages and/or WhatsApp messages from Snag (snagtights.com), including promotions, new arrivals, exclusive offers, and cart reminders. Message frequency will vary. Message and data rates may apply.

How we collect your phone number

We collect your mobile phone number when you voluntarily provide it via a sign-up form on our Site, at checkout, or through another opt-in method. We will only send you SMS or WhatsApp messages where you have given us your explicit consent to do so.

How we use your phone number

Your phone number is used solely to send you the SMS or WhatsApp communications you have opted in to receive. We do not use your number for any other purpose without your additional consent.

Third-party data sharing for SMS and WhatsApp

We will not share your opt-in to an SMS or WhatsApp campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS or WhatsApp opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages or WhatsApp communications.

Abandoned cart messages

The Site uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. If you have opted in to SMS or WhatsApp marketing, this information may be used to send you a cart reminder message via those channels.

How to opt out

You can opt out of SMS messages at any time by replying STOP to any message you receive from us. For WhatsApp, you can opt out by replying STOP or by blocking our number. After opting out, you will receive a single confirmation message and no further marketing messages will be sent. For help, reply HELP to any SMS message or contact us at privacy@snagtights.com.

Service providers

We use Klaviyo to power our SMS and WhatsApp messaging. You can read more about how Klaviyo handles data here: https://www.klaviyo.com/legal/privacy-notice.

Do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact by email at privacy@snagtights.com.

Additionally, please note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.